We mentioned reusable external packaging earlier. Couriers are more careful because they know that the content is fragile and the number of damage cases fell by 75%! Choose sustainable materials Plus, their customers had a bad experience.Īs a solution, they now print a picture of a flat screen TV on the outside of the box. This meant Van Moof had to pay out for damaged products, processing, and the cost of the returns. During delivery, the heavy boxes would often fall on the ground, bikes arrived damaged, and customers sent them back. This reminds customers to follow you and share what they love about your products, or even film an unboxing video.Īnother good example comes from e-bike retailer Van Moof. Your social media profiles are also good to mention. Your logo and brand name will be printed on the box. For example, have tape made in a brand color or with your logo on it. You can design your own address labels and packaging tape. ![]() If custom boxes are too expensive, look at all the parts of your packaging. Research also shows that beautiful packaging activates the reward centre in our brain. Customers who see a box at a friend’s house will immediately recognize it, further strengthening their feelings about your brand. ![]() If your brand name and logo are clearly visible on the outside of the box, that’s their first moment of joy, “Woo hoo! My order is here!”Īnother advantage to branded shipping packaging is that your brand remains visible during transport and if the box is reused. Your customer is excited for their order to arrive. How to design product packaging that makes your brand stand out What went wrong in your test round? You might need to tweak your packaging or even add opening instructions to the outside of the box to help customers open it safely. Did they get squished or damaged in transit? See how your items look when they arrive. You can then, for example, adjust the amount of filling material or add a waterproof inner layer. This will give you a good idea how solid and water resistant it really is. Drop a packed box on the floor then put it in the shower for a while.Can you do it? What if you use the kitchen scissors? Get friends and family involved too and tell them not to be too careful-your customers probably won’t be! Pack and seal a few different boxes just as you would for a customer.Here’s how to put your product packaging to the test: Good packaging can be opened easily without damaging the goods inside. ![]() For example, Postnl has the reusable fashionpack and Zalando is also testing packaging that customers can return to be reused. Several shipping companies are already trying it. It’s a good way to set your small business apart from big retailers like Amazon.Ĭonsider reusable packaging. If a customer buys three books from you, you don’t want to send them all separately, or use a huge box for something small. This way, you’ll be prepared for most customer orders. They’re also perfect if you do local deliveries on foot or by bike. Because these packages are so light, they can help you keep shipping rates low. ![]() Padded envelopes offer an alternative to boxes for shipping small items and clothing. Always order test sets with different sizes from several suppliers first. As a small business owner, you’ll probably want standard packaging materials with your own design or logo. This saves costs and the customer doesn’t have to be at home when the parcel is delivered. For example, online shop packages its Indonesian layer cake compactly to make it fit in most mailboxes and letter slots. Your packaging choices will also play a big part in how you charge for shipping. You’ll need sturdy packaging as an outer layer and filling material inside. If goods arrive damaged, your customers will be disappointed and you’ll have deal with more returns. The first job of packaging material is protection. How to choose the right product packaging
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